Mountain peak

Born in the Swiss Alps, NORQAIN is a watch brand that dares to go its own way. Based in Nidau (Biel/Bienne), at the heart of Swiss watchmaking, we’re driven by the excitement that comes with exploring the outdoors. We are very proud to be a family-owned and independent company with a sustainable long-term vision!

Our three collections ­– Adventure, Freedom and Independence – are exclusively equipped with mechanical movements and original striking design elements. Every NORQAIN watch is Swiss made with absolute attention to detail and ready for whatever adventures await.

Our NORQAIN logo with the two side-by-side N’s symbolises a mountain peak. The Swiss Alps have always inspired us and their perfect imperfections have influenced our vision. An adventurous mountaineering spirit is deeply rooted in our DNA and we are constantly seeking the next challenge.

Swiss Made, Family Tradition & Independence

For us, “Swiss made” is more than a designation on our watch dials. NORQAIN itself is Swiss made, and it was built on a solid foundation of family tradition. For more than four decades, our family has been creating and developing watches in Tavannes in the Bernese Jura. Now, with NORQAIN, we have united our experience and expertise – an exciting adventure for all of us. This know-how allows us to offer top-quality watches that meet the highest Swiss watchmaking standards. The fact that NORQAIN is independent means that our unique values will continue to distinguish our brand, and our customers will always be our inspiration.

Know-How & Premium Suppliers

NORQAIN was founded by CEO Ben Küffer in 2018 and he brought on Ted Schneider, a member of the family that owned Breitling for nearly 40 years, and Mark Streit, the Swiss ice hockey legend and Stanley Cup winner, as Co-Founders and Board members. Marc Küffer, Chairman of the Board, has over 45 years of experience – mainly as owner and CEO – manufacturing Swiss luxury watches, and he spent 25 years on the Board of Directors of the Swiss Watch Industry Association. We and our premium suppliers share a long-term vision for the Swiss watch industry and NORQAIN will continuously invest in the quality of our products to offer our customers the highest quality timepieces.


Together with our advisor to the board, Jean-Claude Biver, we aim to spread our passion for mechanical watches in the age of digitalization and smartwatches. Our mission is to support the movement of putting Swiss-made watches on the wrists of the young and the young-at-heart, a mission that Jean-Claude Biver wholeheartedly supports.

Working with Jean-Claude Biver we have set our sights on revolutionary new product lines with innovative, sustainable materials.

“There are few truly independent watch brands that exist today – NORQAIN is rare in this sense. Without the pressure of shareholders, NORQAIN has freedom to create its own long-term vision and the path it takes to get there. This opens the door to innovation”, says Jean-Claude Biver.

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100% Mechanical Watches & In-House Design

NORQAIN believes in creating timepieces that inspire its fans to live in the moment. We use our expertise stemming from deep roots in mechanical watchmaking to make sure every second is measured with absolute precision. We are one of a few Swiss watch brands that produce only mechanical watches. All our watches are assembled by hand by our expert watchmakers at the production site in Tavannes. We test and quality check each timepiece for several days to ensure it meets our strict quality standards in terms of precision, functionality and robustness. All NORQAIN watches are designed in-house and feature high-end case finishing, creative dial designs, a customisable “NORQAIN plate”, and colour matching date discs for all dials as well as an open caseback on all models, allowing watch enthusiasts to admire both the NN20 Manufacture Calibres and the ETA / Sellita movements with personalised NORQAIN oscillating weights.

Highest-quality and Customisable

The models in the Adventure, Freedom and Independence collections feature unique design elements and are made from the highest-quality materials, such as 316L stainless steel, solid 18K gold, robust ceramic and stylish bronze. All NORQAIN timepieces are water resistant to a minimum of 100 metres. The “NORQAIN plate” adds a one-of-a-kind touch to each model. This detail on the left side of the case is open to customise with a word to live by, a date to remember or the location of a meaningful life moment. This is just one way that NORQAIN’s spirit encourages customers to live life on their own terms. With a range of straps to choose from and the option to customise your choice, NORQAIN watches have been designed to complement an active lifestyle.

Next-Level Independence & Long-Term Vision

In February 2020, NORQAIN announced the news of its strategic long-term partnership with movement manufacturer Kenissi. The first results of this important alliance were two exclusive Manufacture calibres for NORQAIN’s Adventure, Freedom and Independence collections. Proven robustness, premier performance and precision that exceeds industry standards, the three-hand NN20/1 and the GMT NN20/2 both feature a 70-hour power reserve are chronometer certified and are ready to accompany you on your next adventure.

Leading Retailer Network

NORQAIN understands the importance of having a retail and service partner to accompany you through every twist and turn. Our network spans the globe and we work with leading retailers such as Bucherer, Wempe, Kirchhofer, Tourneau, Westime, Watches of Switzerland, Seddiqi, Ishida, Kamine, Oomiya, Wing, Ben Bridge and many more.