NORQAIN announces Italian football legend Gianluigi Buffon as a business partner for the Italian market
NORQAIN proudly welcomes Italian football legend Gianluigi Buffon as an ambassador and business partner, marking an exciting new chapter for the brand. This partnership unites two worlds driven by excellence—elite sport and Swiss watchmaking—both defined by dedication, precision, and an adventurous spirit.
Over the course of three decades, Gianluigi Buffon built a legacy as one of football’s greatest goalkeepers. With Juventus, he won a record 10 Serie A titles, alongside triumphs in the UEFA Cup, six Coppa Italia trophies, and Ligue 1 with Paris Saint-Germain. On the international stage, he played a record 176 times for Italy, captained the national team 80 times, and led his country to FIFA World Cup glory in 2006. By the time he retired in 2023 at the age of 45, he had played over 1,100 professional matches—securing his place in football history.
His journey in football began and ended with Parma, the club where he made his professional debut and later chose to conclude his illustrious career. This full-circle story reflects his unwavering commitment to excellence—a defining trait that aligns perfectly with NORQAIN’s philosophy. Like the Swiss brand’s timepieces, Buffon embodies perseverance, uncompromising quality, and the drive to push boundaries.
In retirement, Buffon has remained deeply involved in football, taking on the role of head of delegation for the Italian national team. He also holds a diploma as a sporting director. His influence extends beyond football; in 2019, he was named a United Nations Goodwill Ambassador for the World Food Programme.
"I am very excited to be part of the NORQAIN family and to be joining Ben and the team as a business partner here in Italy, “said Gianluigi. „What I love about NORQAIN is its enthusiasm and challenger spirit—qualities that define the best and most successful teams. Furthermore, we share a mindset based on commitment, authenticity, and the drive to leave a mark. I’m truly excited to start."
NORQAIN Founder and CEO Ben Küffer said: "For my family, football has always been a way of life—we grew up with a grandfather and an uncle who played professionally and won the Swiss championship. My brother Toby and I have always been big fans of Gianluigi, so it’s an honour to welcome him today as a NORQAIN Ambassador and our business partner in Italy. His extraordinary career and charisma make him the perfect figure to represent our brand. He is an inspiration and an icon, and we can’t wait to kick off this collaboration. Welcome, Gigi!"
With this partnership, NORQAIN and Gianluigi Buffon unite their passion for quality, success, and independence, aiming to inspire both football fans and luxury watch enthusiasts worldwide. Today marks the beginning of a collaboration that promises to bring value and excitement to both worlds.
Share This Article
About Norqain
Founded in 2018, NORQAIN is a fully independent, family-owned Swiss watch company located in Nidau (Bienne) in the heart of the Swiss watch industry. Driven by the excitement that comes with exploring the road less travelled, NORQAIN has three collections – Adventure, Freedom and Independence – that are exclusively equipped with mechanical automatic movements. In 2020, it introduced two Manufacture Calibres produced in collaboration with movement manufacturer, Kenissi. NORQAIN is a proud partner of the National Hockey League Players’ Association (NHLPA) and the Official Timekeeper of the Spengler Cup Davos. In July 2020, the brand organised its second NORQAINER Challenge together with On. Available throughout Europe, Japan and the US, NORQAIN has an expansive network of retail partners that includes Bucherer and Kirchhofer in Switzerland; Wempe in Germany; Watches of Switzerland in the UK; Tourneau, Westime and Govberg in the US; L’Oro in Canada; Seddiqi in Dubai; and over 30 points of sale in Japan.
