Official Luxury Sports Watch of the NHL
Where Precision Meets the Game
NORQAIN is proud to be the Official Luxury Sports Watch of the NHL, marking a multiyear partnership built on shared values of passion, precision, and performance.
Hockey has always been part of NORQAIN’s DNA. Our Co-Founder and Board Member Mark Streit, a legendary NHL player, helped bring this partnership to life. Alongside him, Sidney Crosby, captain of the Pittsburgh Penguins, and Roman Josi, captain of the Nashville Predators, proudly represent NORQAIN as shareholders and Ambassadors — embodying the spirit of determination and teamwork that drives us forward.
From the rink to the heart of Swiss craftsmanship, we share the same values: resilience, innovation, and the courage to carve our own path. Becoming the Official Luxury Sports Watch of the NHL is not just an achievement — it’s a celebration of a shared mindset and the beginning of an extraordinary new chapter for NORQAIN.
Driven by ambition. Defined by excellence. Inspired by the game.
Mark Streit, NORQAIN Co-Founder and Member of the Board of Directors
“For most young hockey players, the dream is to play in the NHL and only the very best get to make a career out of it. NORQAIN was built on belief, the first quality that unites Ben, Roman, Sidney and me. We dared to dream big, dared to believe that we could challenge the status quo and carve out our own path and make our mark. While this partnership aligns us even more closely to the great game of hockey and the NHL, our dreams don’t happen by chance, but through fight and determination. I’m so excited to see NORQAIN and the NHL enter into what I know will be an enormously successful long-term partnership.”
Sidney Crosby, NORQAIN shareholder and Pittsburgh Penguins captain
“It’s great to see NORQAIN partnering with the NHL. Given NORQAIN’s history and close ties to hockey, it makes a lot of sense. There is a real sense of pride and I’m happy to see the NORQAIN story continuing to build through this strong and meaningful partnership.”
Roman Josi, NORQAIN shareholder and Nashville Predators captain
“NORQAIN’s roots are in hockey and this tie-up with the NHL becomes confirmation of the values and aspirations we both have. NORQAIN and the NHL are about high performance and community. It’s going to be so much fun going onto the ice together, knowing the NHL and NORQAIN are now partners. It’s a proud day to be a NORQAINER and to be a part of the NORQAIN and NHL families. This moment truly embodies NORQAIN’s spirit of doing things our own way — my life, my way.”
NORQAIN X NHL
NORQAIN – Swiss Mechanical Sports Watch Specialist
We stand as the Swiss challenger brand redefining the rules of traditional watchmaking. Our mission is to set a new benchmark for Swiss-made mechanical sports watches by uniting cutting-edge innovation, distinctive design, and uncompromising quality. We aim to establish NORQAIN as the sportiest and most innovative mechanical watch brand in a traditional industry.